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It appears that everyone is still in high gear as far as creating and implementing new business ideas go. This is EXCITING! What we are seeing is an in flux of business owners who are looking to hire to support their business growth or hiring people to support a new line of business (LOB).
Launching a new LOB can be very exciting and when executed properly can easily put one on the map. The top 3 things to keep in mind when going to market with a new LOB:
- Do you have the right people? (this is NECESSARY)
- Will this detour you from your existing offering?
- Budget (What is your limit)?
If your goals are realistic and you have the right personnel to see your offering through and you set both a time-line and a budget you will be successful at anything.
Personally, I think people tend to over complicate matters.
For ideas on go-to-market strategies, please contact us for a no-obligation consultation.
You’ll be glad you did!
Always a pleasure and don’t forget to say good morning 🙂
Elaine Gulino
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